TIDY CAM · PRESS FACT SHEET
https://www.foggoapps.com/tidycam/press

App:            Tidy Cam (App Store name: Tidy Cam - Swipe Delete Photos)
Developer:      Foggo Apps, the independent studio of Charles Chiejina
Platforms:      iPhone, with Home Screen widgets
Current:        Version 1.110 (October 2026)
Availability:   On the App Store worldwide
                https://apps.apple.com/us/app/tidy-cam-swipe-delete-photos/id6740345181
Price:          Free to download, with 50 swipes a day and one video shrink a day.
                Tidy Cam+ (monthly, yearly or a one-time lifetime purchase) gives
                unlimited swipes, the duplicate finder, shrinking several videos at
                once and no ads.
Privacy:        Photos never leave the device. Sorting, duplicate matching, search
                and video shrinking run on the iPhone.
Contact:        support@foggoapps.com
Website:        https://www.foggoapps.com/tidycam/

SHORT
Tidy Cam cleans your iPhone camera roll one swipe at a time: right to keep, left to delete. It files photos into albums as you go, keeps the best of every burst and shrinks big videos.

MEDIUM
Tidy Cam is a photo cleaner for iPhone built around one gesture. Photos come up one at a time with their date and size: swipe right to keep, left to delete, up to save for later, or tap one of your albums underneath to file it there. "Tidy now" starts with the photos added since your last clean, so nothing gets sorted twice. Beyond the swipe, Tidy Cam finds bursts and look-alikes and keeps the best shot, shrinks big videos in the background while keeping their date and location, hides private photos in a Face ID locker, and finds any photo you describe in plain words with on-device AI. A daily photo puzzle and widgets bring old memories back. Your photos never leave your phone.

LONG (the App Store description)
Clean up your camera roll, one swipe at a time. Keep what matters, delete what doesn't.

Why you'll love it:
• Simple swipe: right to keep, left to delete, up to save for later.
• Sort as you go: one tap files a photo into your own albums.
• Tidy now: pick up exactly where you left off with your newest photos.
• Random Mix: shuffle your library for quick clean-ups.
• Search: find any photo by describing it.
• Photo Puzzle: solve a puzzle made from your own memories every day.

Powerful tools:
• Duplicates: finds bursts and look-alikes and keeps the best shot.
• Shrink videos: make big videos much smaller, several at once, and keep their date and location.
• Photo Locker: hide private photos behind Face ID or passcode.
• Widgets: On This Day and Puzzle of the day on your Home Screen.
• Stats and goals: see how much space you've saved.

Your photos never leave your device.

WHAT'S NEW IN 1.110
• A new bright, light look across the whole app, with a new icon: a mint pocket with photos sticking out.
• Shrink videos runs in the background, keeps going after you leave the app, and lines up several videos at once with Tidy Cam+.
• Shrunk videos keep the original's date taken, location, camera details, favourite and albums.
• Duplicates redesigned: each set as a photo strip with the best shot marked and one "Keep the best, mark the rest" tap.
• Puzzle of the day widget: one of your older photos cut into scrambled tiles, new every day.
• A new first run that scans your library live and shows what it finds straight away.

BRAND
Name: "Tidy Cam", two words, capital T and C.
Colours: Canvas #E8F4EC · Ink #0E2620 · Green #3CCB93 (keep, buttons) · Coral #FF7A6B (delete) · Sun #FFCF4D (highlights)
Pocket pastels: Mint #5FE0B0 · Sky #52B8FF · Pink #F590EA · Lilac #BC93F7 · Peach #FFCD85 · Periwinkle #93AAFA
Type: SF Pro Rounded in the app and wordmark.
The icon: a mint pocket with three photo cards sticking out. It comes in default, dark and tinted versions.
Please don't recolour, stretch, rotate or add effects to the icon.